On October 13, 2013 at Him Lam restaurant (234 Ngo Tat To, ward 22, Binh Thanh district, hcmc), Dat Xanh Group (DXG) opened the sole offering for the first regular customers that reserve aparments of Sunview Town project.

This time Dat Xanh offer 100 apartments of block A3 to 200 regualar customers that reserve Sunview Town. At the end of the offering, 100 apartments were sold out.

This is a good sign showing the great attraction of mid-end apartments to customers with real demand for accommodation. This is also an evidence of the recovery of the apartment market in Ho Chi Minh City.

Best time for buying houses has come

In response to may actions of the government to revive the real estate market, experts say: “Real estate has reached its bottom, this is the best time for buying houses of people with demand for housing at mid-end level”.

 

Persepective of Sunview Town invested by DXG

 

With regard to real estate market, Mr. Marc Townsend, CEO of CBRE says: “Real estate prices are not likely to decrease any further. It is possible that investors would offer more flexible payment schedules. If I was in need of housing, I will buy right now because this is the best opportunity over the last five years”.

Sunview Town is attractive with gold incentives

The heat of mid-end apartment market can be seen during the offering of Sunview Town apartments to regular customers. Customers attended this event not to find out more information about the market or the apartments. They really wish to own an apartment of this potential project. A representative of DXG said: One day before the offering, the offered apartments were reserved by more than 200 customers. It’s a good thing that most customers were successful in using 123muanha.vn of Dat Xanh to make online reservation, which is more time-saving that traditionally reserving at the real estate exchange.

 

Customers consulting DXG experts of.

Mr. Tat Binh says: “I decide on Sunview Town for many reasons, but the most important reason is that I’m content with its consistent design and planning by Singapore standards with many modern conveninces, especially the application of magnetic stripe cards to everyday life and exemption of management fee for up to 10 years. Apart from the airy space and reasonable layout of each apartment, the share area of Sunview Town is really attractive with regard to a project that offer mid-end price".

Ms. Thao Chi says: "Sunview Town has an advantegous location. After buying an apartment here, I could easily lease it out because of the considerable demand for housing of experts in Song Than industrial park, Linh Trung 1, 2 export-processing zones, and university students in Thu Duc. The price of VND 10.9 million per m2 is very reasonable. It is profitable, whether for living or leasing”.

Khách hàng ký hợp đồng mua căn hộ trong lễ mở bán đợt 1 của Sunview Town

Moreover, many customers that attend the offering agree that: “Investors in Sunview Town have introduced a reasonable payment policy for people with average income, thus it is affordable to many people. The installation of camera for customers to directly monitor the progress 24/7 help them be more certain about the punctuality”.

Success because of satisfying customers’ demand

At the offering, a representative of DXG says: We want to express our gratitude to the regular customers who have been supported Dat Xanh's products over the previous period. Thus we offer 100 first apartments of block A3. In fact, the number of apartmens sold in this offering suspasses our expectation. Apart from regular customers that made reservation, there are many other customers that had not made reservation but still soon made up their mind to initiate the transaction and spread the heat of the offering. This indicates how interested customers are in this project. In response to such interest, Dat Xanh also released 30 additional preference notes that provide exemption from management fee for 10 years (equivalence VND 30 million/10 years) to reduce the burden of customers.

 

Lucky customers that receive exemption from management fee for 10 years

The success of the offering is attributed to many factors. How ever, apart from strategic steps and wise investment, the market and positive impacts of steady progress of infrastructure, especially the clearance of Tan Son Nhat - Binh Loi ring road are also contributing factors.

In fact, at this time, customers buy houses for living, not investment, thus they are concerned about the investor, design, location of the apartments, flexible payment methods, and other benefits. Therefore, the projects with favorable locations, pucntuality, and reasonable prices and appropriate payment policies that help share the financial burden, the projects that take into account “green” factors, utilize natural light and wind are really appealing to customers.

If Sunview town can set a sale record, the real estate market is really shifting and welcoming a new wave of mid-end apartments, especially over the last months of 2013 and the first months of 2014.